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Microsoft and PBL launch group buying website, take aim at SME competitors Thursday, 02 September 2010 12:37 Patrick Stafford

New discount website Cudo will aggressively try to win market share and beat out a flood of SMEs trying to build footholds in the coupon and group-buying space, chief executive Billy Tucker says. The site, which is a joint venture between Microsoft and PBL, comes after the recent launch of several coupon and group-buying sites, including OurDeal, Jump On It and Scoopon, who are trying to capitalise on the success of market leader Groupon in the United States. Tucker says the model has been proven to work, and work very quickly, and Cudo will be striving to beat out competitors in a rapidly expanding and popular market. "What I'm seeing from a lot of businesses in this area is that they're in it to make a fast buck. I believe we're in this for the long haul and we want a dominant position in this market. We will evolve our business to be more personalised, and become more tech driven over time."

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Cudo deals on Nine’s A Current Affair By ninemsn staff Air date: Monday, September 6, 2010

We introduce you to the Cudo coupon deal revolution and show you how to get amazing deals for beauty treatments, restaurants, theatre tickets and more. Don't ever pay full price again! How does it work? The Cudo website offers an Aussie twist to "group" online buying, a concept pioneered in the United States by a mega-site called Groupon. As a member you can sign up to have deals emailed to you each morning. If you like the sound of a deal you can purchase it and Cudo will send you a voucher to use like cash.

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Ella Rouge

Ella Rouge

Suzanne Flanigan – Manager

Cudo’s concept of combined advertising on TV, Internet and emails encompassed a broad range of mediums that are successful. The prospect of encouraging consumers (that may not have entered our salons) to try our services was the primary objective to our campaign, eager to demonstrate our services in the anticipation that they become passionate about our treatments and products.